Our Next Speaker

Jayme Swain, President & CEO. VPM and the Virginia Foundation for Public Media; “Public Radio. More Important than Ever”

Jayme Swain is President & CEO of VPM and the Virginia Foundation for Public Media where she oversees VPM, a network of PBS and NPR stations across Central Virginia and the Shenandoah Valley that connects nearly 2 million people to programming in arts and culture, history, science, news and education.

Under her leadership, VPM has strengthened its position as a trusted source of information for Virginians and distributor of multiplatform, award-winning content.

As leader of the Virginia Foundation for Public Media, she manages the stewardship and advancement of an endowment to support VPM’s mission and vision, ensuring the future of public media in Virginia for generations to come.

Swain is a media executive with over 20 years of experience in broadcast, print and digital media. Prior to joining VPM in January 2019, she served as Senior Vice President of Strategy and Operations at PBS where she led strategic planning, managed organization-wide projects and developed solutions on behalf of the entire public broadcasting system.

Swain has developed content, products and strategies for top brands such as PBS, CNN, FOX Sports, U.S. News, World Report, and Revolution Health.

She is a graduate of the University of Virginia and currently serves on the Board of the Richmond Performing Arts Alliance and co-chairs the Organization for State Broadcasting Executives.